The Drag Queen Who’s Mastered The Dimensional

The #ITGTopShelfie interview series focuses on the beauty routines of Into The Gloss’ lovely, accomplished, and loyal community of readers. Submit your own on Instagram—post your Top Shelfie (tag us @intothegloss!) and include the hashtag #ITGTopShelfie for a chance to be featured on ITG. “My name is Naomi Smalls (@naomismalls), and I’m from Redlands, California. I grew up with 11 […]

Unilever Acquires Internet-Favorite Skin-Care Brand Paula’s Choice

Well, it appears that Paula really has chosen.  Skin-care brand Paula’s Choice has signed an acquisition deal with Unilever, the parent company behind many of the country’s most notable beauty and grooming household names including Dove, Vaseline, St. Ives, Pond’s, Suave, Tresemmé, plus a slew of other brands. Unilever did not disclose any details of the deal in its announcement […]

June 2021 Allure Beauty Box: See the Products

The Allure Beauty Box makes it easy to discover your new favorite beauty products. Join today and for just $23 a month, you’ll receive a beauty-editor approved selection of 6+ beauty products, along with exclusive discount codes and a mini magazine filled with expert tips and techniques. For a limited time, new members will get a MAC Magic Extension Mascara, […]

Everything Our Editors Tried (And Loved) This April

Welcome to Our Favorite Products, a monthly feature in which ITG’s editors discuss our favorite products. They’re the best things we’ve tried all month long, reviewed, photographed, and anthropomorphized before we have the opportunity to get sick of them and move on to something new. This month, as we inched ten degrees Fahrenheit closer to summertime, our routines had to […]

New Hair Care Products to Try in June 2021 — Reviews, Shop

The unofficial start of summer has commenced, which means that our skin, hair, and makeup routines are shifting to easier, breezier methods. More importantly, the new month means a new batch of beauty products to kick off the season.  By now, you may already have a warm-weather style plan in place. If not, no worries, that’s what we’re here for. […]